This week our “for photographers” blog post is about branding and the basics of it. First of all let me start by saying I am no expert, ok with that said, lets move forward. So what is branding exactly, its really just a way for consumers to identify your product/service and it helps to build trust. In my opinion, branding is super important to wedding photographers. Why, because it allows us to book the type of clients we want to book. It boils down to, if you show the images you want to shoot, then the clients you book will want those same type of images. You shoot what you show. If your website is full of shabby chic details, vintage weddings then that is the type of weddings you will book. If you show clients having fun, laughing and generally having a good time, then those are the clients you will book. Branding will make your job so much easier as you will get clients that are of the same mindset as you. I honestly love all of my clients and they are a true joy to work with. We become friends in the process of their wedding and I 100 % contribute that to the fact we have branded K & S Photography. So I urge you to pick 3 words or a catch phrase (make it your own though) that best describes the work you want to produce.
To help you get started (now this is just to reference and not to copy), we want Fun Brides with Creative and Modern Weddings. I will break down each word
Fun – This word is the cornerstone of our business. We want fun brides and grooms that aren’t afraid to be goofy, laugh, and have a good time. We love weddings where everyone is just having fun. When you look at our engagement session, bridal portraits, and weddings we want you to come away from viewing it and say wow that looked like fun. We focus on blogging/posting those pictures that showcase how fun everything is. And guess what, we get those brides and grooms that want those same type of images.
Creative – We love being creative and using different angles, compositions, ideas, etc. for our photos. Karey and I both went to school at Texas Woman’s University and received our BFA’s in photography so everything was very creative and art-based for us and we feel that really translates into our photography.
Modern – This can be a tricky one to define. Basically we say modern because we want our images to be very clean and simple, and full of color (don’t discount white on white as that can be very sleek and modern). We don’t use vintage filters on our photographs, as we love very clean, editorial images. We love bright, fun colors and show a lot of that on our website and blog. This doesn’t mean we don’t love shabby chic/vintage weddings because we certainly do (and would love to photograph one). So basically by modern we mean just simple, clean, colorful images.
One important thing I think that is overlooked when it comes to branding is how you edit your images. Is it consistent or do you have one super colorful image, another faded and vintage and yet another one dark and moody. If so, then you need to work on getting a clear-cut way of editing your images. Why, because one image can be edited 100 different way and that will affect the tone/mood of the photograph. There are just a handful of photographers that I can tell their image because of how it has been edited/processed. It really just helps to streamline your brand, make your photos distinguishable, and gives you a direction. In other words, your work looks more cohesive and like it all fits together.
I hope this helps and until next week good morning, good afternoon and good night 
